“Strategy, Change & Project management mindset accelerated during role as
VP Commercial & Innovation”
STRATEGY / CHANGE MANAGEMENT
As VP Commercial – delivered Commercial Excellence change programs across 8 markets including Travel Retail
As MD of PR Thailand: changed the strategy which resulted in stopping 10-year decline to growth
As MD of PR Thailand: changed brand investment strategy people to support new growth innovation drivers (Jameson, Wine, Admix)
ROUTE TO MARKET / CONSUMER
As International Strategy Director for Singha assessed and improved the RTC / business models for US, UK, Cambodia & Vietnam
As MD for Thailand, created new RTM for the Traditional Trade to support NPD
GLOBAL PROJECT MANAGEMENT
Numerous Global projects: GEO expansion toolkit; SKU rationalization project & lead across Asia; GMA management global project; Global Commercial Skillsets evaluation; Monkey 47 Asia Integration
